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Print The Language of Color
Did you know that color has a dramatic impact on your customers?
We're all affected by the color we see--both physiologically and psychologically. Certain colors have an enormous influence over your customer's behavior.
Here are some examples:
BLUE
Pumps people up. Proven to increase energy. Weight lifters should lift in a blue room. Production people will produce more in a blue room. Not a good color for hospitals.
RED
The food color. Ever notice that restaurants use red a lot? It makes you hungry by increasing your body's metabolism.
PINK
A calming color. Used in prisons to control violent occupants.
HUNTER GREEN
The money color--bound to influence.
DOVE GREY
The color of most major US airports. It's the color to use for executives.
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